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How ‘Cold Palmer’ Became a Trademark and a Global Moment

Cole Palmer has trademarked ‘Cold Palmer’, turning a shivering celebration into a global brand. 2025

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Cole Palmer has legally registered the nickname ‘Cold Palmer’ after his application was accepted by the UK’s Intellectual Property Office. The trademark, valid until 2034, prevents other athletes from using the specific term for commercial purposes without permission and gives Palmer the right to license a wide assortment of goods, from toys and food snacks to drones and bath salts, per The Athletic.

The move follows the formalisation of the celebration that accompanies the nickname: Palmer crosses and rubs his arms as if shivering. That process is already underway, and the gesture now sits at the centre of a growing cultural phenomenon.

The celebration’s origins were public in late 2023. On Dec. 30, 2023, Palmer scored a brace in Chelsea’s visit to Luton Town, the second goal widely regarded as the best of his career to date. After both strikes he performed the now-familiar shiver. Two players were central to how the moment was named. Noni Madueke intervened during a postmatch interview and said, “That’s why they call him Cold Palmer innit,” Madueke told TNT Sports. Palmer then credited a former academy teammate for the inspiration. “My boy did one of Middlesbrough, Morgs [Rogers]. So, yeah, I told him I’ll do it,” Palmer said.

Morgan Rogers first used the gesture a week earlier when he scored the match-winner for Middlesbrough against West Bromwich Albion. Rogers has continued to use it since his move to Aston Villa, but the celebration has become closely associated with Palmer.

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Palmer’s form has amplified the image. He scored 27 goals for Chelsea across all competitions in 2023–24, celebrated on the international stage by scoring England’s equaliser against Spain in the Euro 2024 final, and added another 18 goals for Chelsea in 2024–25, including a brace against Paris Saint-Germain in the 2025 FIFA Club World Cup final. Those moments helped turn the celebration into a recognisable emblem.

The gesture’s reach now extends beyond club football. After visiting St. Kitts and Nevis, where his grandfather was born, Palmer was greeted by the country’s Prime Minister and large numbers of children. His cultural profile has been boosted further by moments such as Drake acknowledging a clip after Palmer joked he would be called ‘Iceman’, and by athletes across sports replicating the shiver—from PSG’s Désiré Doué to NBA, NFL and MLB figures—making ‘Cold Palmer’ a cross-sport cultural moment.

Chelsea

Left-back targets Chelsea might pursue under Alonso

Chelsea left-back options under Alonso: young prospects, experienced choices and tactical fits. 2026.

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Chelsea’s recruitment direction looks set to shift with Mauricio Alonso thought to have increased sway after a sporting-director structure that presided over a 10th-place Premier League finish last season. An incoming coach will likely prioritize left-back options that fit his preferred patterns, blending ball progression with defensive reliability.

Myles Lewis-Skelly is exactly the type of versatile, silky, ball-centric player that would suit Alonso. Chelsea also have a history of poaching Arsenal’s homegrown left-back talents. However, any deal would be costly given the teenager’s lengthy contract and Arsenal’s apparent reluctance to part ways.

“La minestra riscaldata non è mai buona, reheated soup never tastes as good.” Still, a return could appeal if presented as a clearer pathway than the one Lewis Hall currently faces at Newcastle United. Hall left west London for the north east in 2023 and has blossomed into a well-rounded defender who offers creativity and solidity. Newcastle, as a collective, have not mirrored Hall’s rise and managed to finish even lower than Chelsea last term. It remains to be seen if Alonso would want to tempt Hall back south, but he wouldn’t be the first gem Chelsea bought back after initially letting go.

Antonee Robinson presents a different profile. During the 2024–25 season, he became the first Fulham player to ever register 10 Premier League assists in a single campaign. The tireless force of nature was just as productive defensively, earning links to some of the division’s elite. Robinson hasn’t created a top-flight goal for any teammate since February 2025. Knee surgery last summer derailed his start to the 2025–26 campaign, which largely served as a setting for the U.S. international to work his way back to full health ahead of a home World Cup. Now fit and firing once again, Robinson’s stock is back on the rise and Manchester United are reportedly sniffing around. At 28, he is older than the talents Chelsea have typically targeted under BlueCo, but some experience could be valuable for a squad that has struggled with excessive youth.

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Less than two years ago, Arsène Kouassi was playing in France’s third tier. The 22-year-old took Ligue 1 by storm last season, operating chiefly as a wingback in Lorient’s 3-4-2-1. Kouassi racked up six assists, a tally bettered by only one other defender in the French top flight. If Alonso experiments with a back-three, Kouassi could be an ideal outlet down the left.

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Chelsea

Real Madrid reach verbal agreement to sign Marc Cucurella from Chelsea for club left-back record

Real Madrid and Chelsea have a verbal deal to sign Marc Cucurella for €60m, a club left-back record.

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Real Madrid and Chelsea have reportedly reached a verbal agreement to make Marc Cucurella the most expensive left back in the club’s history. A verbal agreement between all involved parties was first claimed by Fabrizio Romano on Sunday. José Mourinho, Madrid’s freshly reappointed manager, was thought to have singled Cucurella out as his ideal left back target in a position which caused plenty of problems for the Spanish giants last term.

Madrid are expected to pay $69.4 million (£51.8 million, €60 million) for the 27-year-old, with a fixed fee of €55 million supported by a further €5 million in potential bonuses, per The Athletic. The move follows Cucurella’s earlier big-money switch from Brighton to Chelsea and, if completed at the reported numbers, will place the Spain international among the highest fees paid for players at his position.

Transfer figures cited in the available data place Cucurella among the top left-back moves globally, behind only a small number of other high-value deals. The published ranking lists include moves such as Lucas Hernández to Bayern and Benjamin Mendy to Manchester City, with Cucurella appearing twice because his Chelsea transfer is listed and his reported move to Real Madrid is included separately. All figures are attributed to Transfermarkt and converted from euros to dollars.

Less than one year earlier Real Madrid made Álvaro Carreras the club’s most expensive left back with a €50 million deal, a record set to be surpassed by Cucurella. That Carreras transfer was described in the draft as “something of an embarrassment for Madrid,” noting the club had Carreras in its academy for three years without giving him a senior appearance before letting him join Manchester United for free.

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Carreras’ return to Madrid began brightly, with a time when Spanish media billed every starting XI as Carreras plus 10 others, but he soon lost his starting spot to a half-fit Ferland Mendy and failed to re-establish himself. A chastening night against Bayern Munich and a physical confrontation with teammate Antonio Rüdiger on the training ground were cited as low points.

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Cucurella open to staying after positive meeting with Xabi Alonso

Cucurella says Alonso “inspired a lot of confidence” and leaves future at Chelsea open. Transfer nod

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Marc Cucurella has confirmed he has already spoken with incoming Chelsea manager Xabi Alonso and described the conversation as confidence building. The defender, who has been linked with both Barcelona and Atlético Madrid and has expressed interest in returning to Spain, nevertheless suggested Alonso’s message left a clear opening for continued life at Stamford Bridge.

Asked by MARCA for his feelings towards Alonso’s project, Cucurella revealed: “I’ve spoken with him and he inspired a lot of confidence in me. I’ve also spoken with [Alejandro] Grimaldo and Borja [Iglesias], who have worked with him, and they spoke very highly of him.

“The project seems very interesting.”

Cucurella has regularly been central to whichever tactical plan his Chelsea managers have chosen. Under Maresca he often operated as an inverted attacking midfielder, encouraged to get involved in central attacks while still expected to defend his left wing. That hybrid usage has been a defining feature of his time at the club.

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How Alonso uses Cucurella will depend on the formation he selects. Alonso’s 3-4-3 at Bayer Leverkusen turned Grimaldo, Cucurella’s Spain teammate, into one of the deadliest wing backs in Europe, a season that produced 12 goals and 20 assists in 2023–24. By contrast, Alonso’s spells at Real Madrid tended to favour 4-3-3 or 4-2-3-1 systems, both of which call for a more traditional left back.

Cucurella’s ability to perform as both an advanced inverted midfielder and as a traditional left back gives him flexibility that could suit multiple Alonso systems. That tactical versatility, combined with the positive endorsement from figures who have worked with Alonso, frames the defender’s situation: interest from Spain remains, but a convincing conversation with the new Chelsea coach has left the option of staying at the club very much alive.

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