Tottenham Hotspur have suffered a significant commercial setback after losing a key sponsorship deal, a development that a report says could presage further withdrawals. Other partners are thought to be weighing similar decisions in what is described as a potential mass exodus that could cost Spurs \u201ctens of millions\u201d. That shortfall would be particularly painful if Champions League football is absent next season.<\/p>\n
The issue is not confined to on-field results. The loss of chairman Daniel Levy\u2014unpopular among fans but deservedly praised for his work building up Spurs from a financial standpoint\u2014has hit the club hard behind the scenes. According to the report, there has been a surprising lack of communication since his departure in September, and some of the club\u2019s largest financial partners have not yet been introduced to chief executive Vinai Venkatesham or members of the Lewis family that owns the club.<\/p>\n
Sponsors have sought clarity on the club\u2019s roadmap back to better form and returns on their investments, but the necessary reassurances have not been provided. The promises of high-profile players or big-name managers have faded in recent years, sparking concerns among sponsors which were echoed by former manager Ange Postecoglou as he accused Spurs of failing to act like the \u201cbig club\u201d they claim to be .<\/p>\n
Attention will focus on the dugout at the Tottenham Hotspur Stadium, currently occupied by Igor Tudor on a temporary basis until the end of the season. Sponsors hope a major appointment will follow, but Spurs will face a challenge convincing such a manager to take over. A new manager must be hired this summer, potentially including compensation if the target is employed elsewhere, and a costly squad rebuild appears inevitable after two years flirting with relegation.<\/p>\n
The team built under Levy famously does not operate with running costs comparable to other teams in the \u2018Big Six,\u2019 and restoring competitiveness will demand significant investment. With European football only assured if Spurs win the Champions League, the club\u2019s commercial income is crucial. Current commercial agreements will be replaced if they expire this summer, but any new deals are unlikely to match the terms negotiated when the club was a regular feature in the race for Champions League football, not a crisis-laden side.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sponsors are re-evaluating deals after Levy left, leaving Spurs exposed to a multi-million shortfall<\/p>\n","protected":false},"author":1,"featured_media":6979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[969,187],"tags":[1047,1379,1087],"class_list":["post-6980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-premier-league","category-tottenham-hotspur","tag-champions-league","tag-club-structure","tag-coaching-change"],"_links":{"self":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts\/6980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/comments?post=6980"}],"version-history":[{"count":0,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts\/6980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/media\/6979"}],"wp:attachment":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/media?parent=6980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/categories?post=6980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/tags?post=6980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}