Chelsea quietly updated its social media profiles this week with a revised version of the club badge, although the change has not been made official. The club website continues to display the traditional crest while the social channels show a new-look logo with modest adjustments intended to modernize the emblem.<\/p>\n
At first glance the alterations are small. The new mark uses a deeper shade of blue and several borders have been removed. The inner circle and the letters are no longer surrounded by a yellow outline, and the white borders around the red balls and roses have been removed. The font for the words on the badge has been changed to match the font used on matchday kits last season. Perhaps most notably, shadows behind the lion have been removed and the animal now appears as a simple two-dimensional image.<\/p>\n
The club\u2019s conventional crest has become less visible at Stamford Bridge in recent seasons. In 2025\u201326 Chelsea adopted \u2018CFC LDN\u2019 branding, with the two words separated by the lion from the crest. The reason for this has never been explained, and many sceptics accused the unpopular owners of attempting to change the club\u2019s identity.<\/p>\n
The CFC LDN image was conceptualized as far back as December 2023, one year after BlueCo arrived at Stamford Bridge. Reports have claimed Chelsea are simply attempting to lean into their relationship with London and become synonymous with the English capital.<\/p>\n
Separately, the lion motif will be used as the badge on Chelsea\u2019s home shirt for the upcoming season in place of the usual crest. That is also expected to be the case for the away kit, which has not yet been formally released but has leaked online. For now the updated social-media badge represents an incremental visual shift rather than a formal rebranding, with the club\u2019s official channels and the website showing different versions of the emblem.<\/p>\n","protected":false},"excerpt":{"rendered":"
Social channels show Chelsea, simplified badge, while the club website retains the traditional crest.<\/p>\n","protected":false},"author":1,"featured_media":15599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190,1383,1357],"tags":[1662,1355,1728],"class_list":["post-15600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chelsea","category-chelsea-news","category-club-badges","tag-away-kits","tag-badge-design","tag-badges"],"_links":{"self":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts\/15600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/comments?post=15600"}],"version-history":[{"count":0,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/posts\/15600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/media\/15599"}],"wp:attachment":[{"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/media?parent=15600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/categories?post=15600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.weplayfpl.com\/news-articles\/wp-json\/wp\/v2\/tags?post=15600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}